OSR Group · Fashion Retail Division

Where
Couture
Lives.

India's Most Celebrated Multi-Designer Destination

Since 2015, Jhelum has curated India's finest luxury fashion — bringing together the country's most revered couturiers under one roof, in spaces as extraordinary as the collections they hold.

Explore Stores Meet the Designers →
3
Flagship Stores
10+
Designer Labels
10
Years of Legacy
Anamika Khanna◆ JJ Valaya◆ Rohit Bal◆ Varun Bahl◆ Rina Dhaka◆ Suneet Varma◆ Manav Gangwani◆ Abu Jani Sandeep Khosla◆ Anamika Khanna◆ JJ Valaya◆ Rohit Bal◆ Varun Bahl◆ Rina Dhaka◆ Suneet Varma◆ Manav Gangwani◆ Abu Jani Sandeep Khosla◆

The Vision

“Not just a store.
An experience unlike any other.”

Our Story

A Legacy Built on
Couture & Craft

Jhelum is the luxury fashion retail division of OSR Group — recognised as a premier multi-designer destination showcasing India's most celebrated couture houses. Founded in 2015, it began as an exclusive store-in-store concept for FDCI's India Couture Week leading labels.

Over a decade, it has evolved into a full-scale luxury fashion house with a loyal, discerning clientele across Mumbai and Pune. Every Jhelum store is designed with meticulous attention to detail — reflecting elegance, exclusivity, and the timeless spirit of Indian couture.

✦
Curation
Hand-selected collections from FDCI's India Couture Week and beyond.
✦
Exclusivity
Limited editions and private previews unavailable anywhere else.
✦
Experience
Immersive retail environments designed as destinations in themselves.
✦
Legacy
A decade of high-fashion events, charity soirées, and cultural moments.

The Roster

India's Finest,
Under One Roof

AK
Anamika Khanna
Ethereal Couture
JV
JJ Valaya
Royal Heritage
RB
Rohit Bal
Floral Romanticism
VB
Varun Bahl
Contemporary Luxury
RD
Rina Dhaka
Avant-Garde Fusion
SV
Suneet Varma
Opulent Draping
MG
Manav Gangwani
Architectural Elegance
AS
Abu Jani Sandeep Khosla
Timeless Indian Luxury

Our Presence

Three Cities,
One Standard of Luxury

Flagship · Est. 2015
Santa Cruz
Mumbai
The original Jhelum — Mumbai's premier bridal destination, connected to elite neighbourhoods of Juhu, Bandra and Lokhandwala.
Pune · Est. 2017
Baner
Pune
Set in the upmarket Aundh/Baner corridor — a one-stop destination for luxury prêt, couture labels, and accessories.
Mumbai · Est. 2019
Pedder Road
Mumbai
Situated opposite Antilia on Mumbai's most prestigious address — offering unmatched visibility and a discerning high-end clientele.
Jhelum Gopal Dalvi & Aarti Rele

The Visionaries

Passion,
Purpose & Pedigree

Jhelum was born from a mother-daughter partnership — combining legal acumen, fashion education, and an unwavering passion for India's luxury couture heritage.

Jhelum Gopal Dalvi
Curator & Director
A post-graduate of the Indian Law Society and Mumbai native, Jhelum worked on real estate and private equity projects at AZB & Partners before pivoting to pursue her true passion — curating India's finest luxury fashion under one roof.
Aarti Rele
Co-Promoter
Mother to Jhelum and co-architect of the brand, Aarti studied fashion designing at Sophia and brings her deep understanding of the craft to Jhelum's Pune operations — ensuring the brand's ethos of elegance is consistent across every store.

The Journey

A Decade of
Defining Fashion

2015
The Grand Launch
Jhelum opens in Santa Cruz, Mumbai with over 500 guests including India's leading designers, press, and cultural icons.
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◆
2017
Expansion to Pune
Second store opens in Baner, Pune — bringing couture and luxury prêt to one of India's fastest-growing premium retail markets.
2019
Pedder Road Flagship
Third store launches on Mumbai's most prestigious address — Pedder Road, adjacent to Antilia, the Ambani family residence.
◆
◆
2020+
Royal Fables & Beyond
Jhelum hosts 25 royal family karkhanas of India under one roof — cementing its role as a cultural curator, not just a retailer.

Events & Experiences

Where Fashion
Becomes a Moment

👑
Royal Fables
An extraordinary showcase of 25 royal karkhanas of India — bringing living heritage craftsmanship to Mumbai's fashion connoisseurs.
💍
Bridal Workshops
Exclusive bridal consultations and designer previews with JJ Valaya, Anushree Reddy, and more.
🌿
Charity & Social Impact
Fashion fundraisers with Seams for Dreams, Access Life, and Helping Hands Foundation.
✨
Couture Previews
Exclusive private viewings of seasonal collections before they hit the runway.
🧵
Handloom Celebrations
National Handloom Day collections, saree draping workshops, and Khadi showcases.
🏊
Soirées & Showcases
Champagne evenings, wine and cheese afternoons, and outdoor fashion showcases.

As Seen In

Vogue India Elle MissMalini The Afternoon Sakal Times Afternoon News Pune Times
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